We focus on the following (and we are really good at each)

Quality of Materials

When we started our business our commitment was always to be towards the top 10%.  This is not our clients, this is the materials we work with.  Our diamonds have a fire and brilliance you’d expect from a Bond Street store, our precious stones have a depth of colour and intensity coveted by others and we work with high purity platinum and gold.  We don’t offer anything we have not seen and approved ourselves.  All this means that regardless of stone size, the quality of an engagement ring from Heirloom London stands out.

Quality of Craftmanship

The average time a goldsmith has been active when we work with them, is about 20 years.  They haven’t trained in a classroom, they have honed their skills working with fine jewellery, and to say that they are very good is a bit like saying that Michelangelo was a decent painter.  It’s true but highly understated.

Our jewellery is put together with care and every detail has been attended to, from ensuring the insides of a setting are polished, to shaping the claws to suit the stone, to positioning the diamond so the microscopic laser inscription is visible.  The simplest engagement ring never feels ordinary.

Quality of Value

We are industry insiders, and this means that we can secure advantageous buying rates, and pass these on to our clients.  We don’t think our jewellery is cheap (we hate the word) but we do think that you would have to go a long way to secure the kind of materials and workmanship we’ve spoken about, for the costs we charge.