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The short answer is, for our unique service and ensuring your access to it. We spend a lot of time on each client, this is not a free lunch.

The longer answer is, that our service is there to ensure maximum return on investment. Fine Jewellery that is visibly superior in quality and demonstrably better in value than 99% of what is out there. We know, like and work with the very best sources for materials, diamonds, design and craftsmanship in London today, they aren't easily accessible. Plus, we aren't searching our inventory for a piece we can convince a client they like, we produce jewellery that clients love because it's exactly what they are looking for. We are committed to bringing you this level of expertise, and for this commitment we ask for a retainer to cover kick-off and ensuring the right people are available. It is deducted from final amounts.

All of our stones are sourced through the terms laid down by the Kimberly Process, a global mechanism for ensuring that stones have not entered the market through slavery or sold to support conflict.

This is fairly standard for bespoke jewellery and actually we don't ask for full payment up front which is more unusual. Our service is highly personalised and committing time and materials without security doesn't make sense, we will not commence production unless we have financial commitment from our clients.

This depends on the complexity of the design and availability of materials. A simple ring could be ready in two weeks.  For bespoke settings expect 5-6 weeks. On average from decision being made on ring required, it is about 3 weeks.

Once you have decided you would like to engage us, we ask for a retainer of £300 which is part of your overall ring cost. The reason for this is that we are working specifically for you on your project and providing our time. We have a lot of clients and it is worth thinking of us as consultants rather than salespeople.

We will take the information you have provided us with and provide you with some style directions and pointers. Some clients know exactly what they are looking for and we can advise on this. The majority of clients have a rough idea and are looking to get a visual on what that should look like!  

Once we’ve got closer visually, we will meet up. There will be diamonds and details to consider, sometimes with made to order there is a model of the ring to see, with bespoke there are often sketches and CAD models or 3D wax printouts.  

When you are happy, we ask for 50% of the final cost up front. The remainder (less £300) is payable when your ring is ready.

For engagement rings, the diamond selected will drive the main cost. As an illustrative purpose, choosing a 0.70ct Fsi1 GIA triple excellent stone cost one client £4,100 in a made to order setting with diamond shoulders, and this would have been £5,400 for a designer setting. A 0.59ct Dvs2 GIA triple excellent stone set in a plain platinum ring was £3,100. We only sell stones we have seen and love.

As you can see from our service levels, we offer a very accessible service. We run a different business model from the traditional jewellery industry, and clients stand to gain and save more than actually paying a high street retailer more for a lower quality piece.

Three things, time, quality and value. We take a brief from our clients and curate from this. We work with London’s top goldsmiths, workshops and designers producing exceptionally made jewellery with sublime gemstones. And our rates make something you might find on Bond Street, far more accessible cost wise. So your budget goes far further.