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Jewellery remodelling is about taking an existing piece of jewellery and putting even more love into it.

We take your existing jewellery and create a design to suit your style. The perfect solution for up-cycling jewellery gifted, inherited, or just dug out of a drawer. We are jewellery remodelling specialists managing everything in our London workshops from antique jewellery to engagement rings and providing practical advice on what is and isn’t possible.

Read our Case Studies to learn about previous projects we have delivered.

Find out what it costs, or if you're ready to talk:

How it works

We work with you. We make sure you enjoy the process. We focus on your style and lifestyle. We respect your budget. We deliver beautiful jewellery. We’ve got this.

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Ruth and a client reviewing some plans
Jewellery Evaluation

Get in touch and let us know about your (their) jewellery, style, and what you have in mind. We guide you through remodelling your piece, and provide practical advice on what is and isn’t possible and give you an idea of timescales. You may want to drop in for a cup of tea and to show us your jewellery. It's all very relaxed.

Design Discussion

To commission us, there is a retainer of £300 (forming part of the overall project costs). Commissions usually begin a finalised brief and then us presenting design concepts and explaining adjustments based on your brief, to ensure you are happy with the remodelling direction and designs. We love face to face, but in these times also use video as well as pinterest and other tools to nail down preferences.

Ruth writing in her notebook
Project Commences

Once you are happy with the concepts, for simple projects we get cracking, and for more complex we will start model making to produce the piece. We might use CAD and hand carving depending on the piece of jewellery.  We ask for 50% of the project cost to be paid at this point.

Jewellery is made

When we have final sign-off from you, your old piece is carefully dismantled, and incorporated into your new piece of jewellery. Our goldsmith's understand the cutting edge as well as the traditional skills, ensuring every result is a piece of jewellery you are going to want to wear, a lot. Every detail has been taken care of.

Ring sat on top of a table
The final product

Once we are satisfied that everything is perfect, your new jewellery is delivered to you. Beautifully packaged and with care instructions, you have new heirlooms to tell your story. Put simply, it’s an experience you’ll love every bit as much as your finished piece. Get in touch with your requirements, and let's chat.

Each project is unique, and it can take anywhere between 2-8 weeks for a commission.


The cost of jewellery remodelling is dependent on what is required to make the piece, as well as the age of the materials. Antique jewellery should be handled by specialist goldsmiths and we may have to carry out repairs to jewellery, before remodelling it. Sometimes stones require re-polishing. We will advise on all this at the time.

As a very rough overview:

I'm so delighted with my gorgeous piece of jewellery from Heirloom London. The whole process of designing the piece with Ruth's help has been great. So thoughtful and patient. I will love wearing it for many years thinking of my grandmother who passed on the original piece and looking forward to my daughter enjoying it in due course. Thank you!

on — Read more Reviews

I had a ring remodelled by Heirloom and the whole process was brilliant. From listening to what I wanted and creating a range of on-spec designs for me to choose from, to providing a 3D printed model I could try on and see what it would look like, the service was really professional. I felt like I was genuinely involved in the process, which made remodelling a ring was really disappointed with before (bad design by someone else), a real joy. Ruth is extremely knowledgeable and the Heirloom service is really exceptional, I can't recommend it highly enough.

Joanne F
on — Read more Reviews

Ruth was very attentive. She was patient and listened to us. She was transparent and very good at communicating with us. We had a lovely time working with her.

Shirley P
on — Read more Reviews

Having used Heirloom on a couple of occasions, I can highly recommend their service. Ruth is profession, enthusiastic and her knowledge and eye for detail are exemplary. A very happy customer!

on — Read more Reviews

I have known Ruth for a few years. Heirloom London is the best company to get bespoke jewellery from. There is no one else I would have wanted to go too or trust for a luxury engagement ring. She is diligent, thorough, and has a quality bar like no one else. She knows where to source the best gemstones, diamonds, metals, and perfects any design. I am already thinking what to buy next through her!

Marcus B
on — Read more Reviews

We’ve collated the key points that will help you decide if your jewellery will benefit from up-cycling and remodelling.


Frequently Asked

When Do You Charge A £300 Retainer?
What Goes Into The Price of Remodelling Jewellery?
It is going to cost more to remodel my ring, than buy a new one?
Can I trust your workshop with my jewellery?
What if something goes wrong when you have my jewellery in your possession?
Is my jewellery Insured while it is with Heirloom London?

Discuss your remodelling project with Ruth free of charge

Still haven’t found what you’re looking for?

If you are looking for something not covered by our services just get in touch. We’ll be able to answer your question right away and our first conversation won't cost you anything.