COVID-19 July Update

As restrictions are slowing lifting, we are seeing the jewellery industry returning to production and our business returning to it's personal service levels. We are still mindful of social distancing regulations and very busy right now, meaning that some jobs may take 1-2 days longer than normal.

Meetings and Consultations
We are a people business, are so are really happy to meet new clients face to face, respecting government health advice. All meetings can be held by video conferencing or phone for those shielding, or with health vulnerabilities.

Founded in 2014, Heirloom is a specialised service offering a truly personal way to buy or remodel fine jewellery.

We aren’t a store. We don’t stock jewellery. Our approach is tailored to your agenda. We address every client’s needs individually, delivering exquisitely crafted jewellery made from the finest precious materials.

Learn more about us

Our Services

Engagement Rings
Choose a service level that will deliver the perfect engagement ring, made to your specification. Or buy a timeless ring with sparkling diamond online.
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Buy Fine Diamonds
We source diamonds exceptional for their fire, brilliance and value. Buy from our recommendations, or tell us what you want and we'll find your stone.
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Jewellery Remodelling
From upcycling an old engagement ring, to re-purposing old jewellery. We breathe life and value into your piece. Learn more and book a consultation.
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Arthritis Friendly
For arthritis sufferers and anyone with larger knuckles, we offer a range of solutions, enabling rings to be worn, as well as creating new ones.
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Consulting
Once upon a time we worked exclusively for the jewellery industry. We still take on interesting projects for brands and businesses.
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I never thought choosing my engagement and wedding rings would be so special, Ruth made me feel at ease throughout the whole process and I can honestly say I'm so grateful that a friend recommended Ruth to me. She is extremely professional and provides an impeccable service. I'm so thankful that I got to meet Ruth and buy my rings through her business. Thank you!

5 Stars
Kirsty
on Reviews.co.uk — Read more Reviews

Ruth was an absolute pleasure to work with from start to finish! There was no question too big or too small, she was always on hand for helpful advice and insight. The finished product was more than I could have ever imagined, the perfect homage to my late grandmother’s diamond. I could not recommend her any more!

Ollie
on Reviews.co.uk — Read more Reviews

From the very first phone call, the love of making beautiful pieces of jewellery could be heard in Ruth’s voice. It has been an absolute pleasure to work with Heirloom London to create the exact vision of the ring I had in mind. Great communication and dedication to achieving a beautiful piece of jewellery. I would definitely recommend using them.

Michael B
on Reviews.co.uk — Read more Reviews

Heirloom Online

We want to help everyone with their engagement ring, so now offer curated diamonds and settings for those on a budget lower than £3,000. The quality of materials and workmanship does not change, and with a less personal service we can provide outstanding jewellery that is great value.

The Perfect Engagement Ring to Buy Online
Configure a custom engagement ring from our most popular ring designs. Select the diamond size that’s right for you and place your order online. We’ll follow up with our personal service, via a 15 minute call to discuss the finer details and make sure you get the exact ring you need.
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Select Diamonds to Buy Online
We see a lot of diamonds, and sometimes wish that more of the stunning stones we come across could find loving settings. So, each fortnight we list our favourites.  Individually viewed by us, and with a personal evaluation of why they are worthy of your attention, you can buy with impunity safe in the knowledge you are getting something really special.
Get Started

This is our entry-level jewellery, if you are looking for our full services check the Engagement Ring and Diamond Buyer pages.

Our Advice

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Buying Guides
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Diamonds
Engagement Rings
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Jewellery Issues
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Does Buying a GIA Certified Diamond Even Matter?
October 1, 2020
"GIA Certified Diamonds", "Buy Certified Diamonds Online", "All our diamonds are Certified" etc etc.. Lots of noise, but does the certificate mean anyway? Here's our take;
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3 Things to Avoid when choosing a Bespoke Engagement Ring
June 9, 2020
The bespoke route creates an engagement ring that reflects the wearer perfectly. If you can avoid the pitfalls. Our London experts share 3 problem areas to negate.
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Jewellery Remodelling Advice from an Expert
May 25, 2020
Looking for some advice on jewellery remodelling? From redesigning a pendant to creating a bespoke engagement ring, we've had a lot of experience..
Read more
Browse all our advice

Still haven’t found what you’re looking for?

If you are looking for something not covered by our services just get in touch. We’ll be able to answer your question right away and our first conversation won't cost you anything.

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You think jewellery should be both beautifully made and fairly priced. So does Heirloom London. Imagine a service that is a mix of jewellery concierge, industry insider and consumer champion. Yep, that's us.

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