We love fine jewellery.
This is a truly personal way of buying or remodelling it.

Every experience is as individual as the heirloom we create.

We Start and Finish with Your Jewellery Vision

And we deploy big guns. The best goldsmiths and manufacturers in the UK, the very best materials available for your budget and our encyclopaedic  jewellery knowledge. This produces highly personal and exquisitely made jewellery that’s always perfect for the wearer.

Ruth and a client discussing a ring

Why Heirloom?

For fine jewellery the journey should be business or first class. Step aboard.

Opposites attract. We employ traditional methods and love the cutting edge. We thrive on laughter but we're deadly serious about quality. We know the head must be happy, but we never forget the heart is at the centre of most jewellery purchases.

To understand the rules is to know how to break them. We're outspoken, do things a bit differently, and don’t mind ruffling a few feathers. We're here for you, this is a service that delivers jewellery you'll always love and be proud of.

Our Process

As easy as 1,2,3. Click on the numbers to see how a project works.

You're on our site, quickest route is to send us an email with your project requirements. We'll send basic response and probably a few questions to answer. We like to confirm we get what you’re looking for. A no-obligation 15-minute call does this. We don't harass you, it's a quick, informal chat, and there are no follow up sales calls if it's not for you.

We'll cover:

  • Your Needs
  • Timescales
  • Cost Expectations
  • Approach

Pre-production can be a couple of days, or a few weeks depending on complexity of project. At the start, we request £300 to retain our services. It forms part of final project costs while covering time at outset. This covers:

  • Brief development
  • Jewellery recommendations and costings
  • Design presentations and meeting
  • Stone curation and viewings

When you’re happy with design concepts, materials approach we're ready to go. 50% of final cost is payable up front, and the balance (less retainer) on completion of your jewellery. This covers:

  • All production, prototypes and materials
  • All stone setting, finishing and refinements
  • Hallmarking and engraving
  • Piece presentation and valuation
  • Project management

If you have something more specific in mind, check our services

Ruth looking very happy

About Ruth

After years in the jewellery industry, Ruth became frustrated at the difficulties consumers faced when buying fine jewellery (see our manifesto). So, she started Heirloom London.

She is a total geek about jewellery but has a way of explaining things nicely. Simply, without jargon, but with a clear opinion and a bit of banter, like a good mate down the pub.

Ruth loves getting face to face with clients, hearing their stories, working out what makes them tick, and harnessing this in order to create something unique and truly special.

Our Manifesto

Jewellery is extremely special. It stirs the senses, represents strong emotional bonds and forms sentimental attachments. At its very best, it becomes a family heirloom that is passed on to future generations.

But the finding the right piece can be tricky. Buyers can experience poor advice, overpriced diamonds, badly made jewellery, dodgy salesmen, arrogant jewellers and impersonal online retailers.

As lovers of fine jewellery we think this is wrong. Which is why we came up with a different model that works perfectly for those seeking fine jewellery in the 21st century. You will be working 1:1 with a consultant, to guarantee your perfect design. As an industry insider, sharing their expertise, you are assured higher quality results than you’ll ever achieve through the traditional routes of jewellery buying.

When you commission a piece of jewellery from Heirloom London, you are accessing a total of over 300 years of jewellery expertise. From the best diamond providers to the most skilful goldsmiths. Master diamond setters to intuitive designers. Rings for engagement to rings for arthritis sufferers. And everything else in between - it's what YOU want.

We get you to the purchase you deserve to make, for the budget you want to spend, no regrets.

From our Instagram

Still haven’t found what you’re looking for?

If you are looking for something not covered by our services just get in touch. We’ll be able to answer your question right away and our first conversation won't cost you anything.