We love fine jewellery and offer a truly personal way of buying or remodelling it.

An experience that is as individual as the heirloom we create.

We pride ourselves on listening to every client’s individual goals.

We combine our encyclopaedic industry knowledge and peerless network with your dreams to deliver highly personal and exquisitely made jewellery that’s perfect for you, not us.

Ruth and a client discussing a ring

Why Heirloom?

We are outspoken, do things a bit differently, and don’t mind ruffling a few feathers. You need to know the rules to break them and we do. We demystify trade terms and secrets, so you feel well informed and get brilliant value for money.

Our Process

When you engage with us, here’s what to expect:

This is your chance to get to know us and tell us what you’re looking for. Our free 15-minute consultation lets you know more about how we work and enables us to determine that we can help you. We will cover:

  • What you’re looking for
  • Timescales
  • Cost Expectations
  • Recommendations

We’re ready to work together! Our consultancy service begins with payment of a £300 retainer from all new clients which forms part of your final project costs and enables us to start working on your commission including:

  • Brief development
  • Jewellery recommendations and costings
  • Design presentations and meeting
  • Stone curation and viewings

You’re happy with the design concepts, and the materials, and ready to go. In most instances 50% of final cost is payable up front, and the balance on completion of your jewellery. This covers:

  • Full design production and materials
  • All finishing and refinements
  • Hallmarking and engraving
  • Piece presentation
  • Regular updates throughout

To book a consultation, first select a service

Ruth looking very happy

About Ruth

After years in the jewellery industry, Ruth became frustrated at the difficulties consumers faced when buying fine jewellery (see our manifesto). So, she started Heirloom London.

She is a total geek about jewellery but has a way of explaining things nicely. Simply, without jargon, but with a clear opinion and a bit of banter, like a good mate down the pub.

Ruth loves getting face to face with clients, hearing their stories, working out what makes them tick, and harnessing this in order to create something unique and truly special.

Our Manifesto

Jewellery is extremely special. It stirs the senses, represents strong emotional bonds and forms sentimental attachments. At its very best, it becomes a family heirloom that is passed on to future generations.

But the finding the right piece can be tricky. Buyers can experience poor advice, overpriced diamonds, badly made jewellery, dodgy salesmen, arrogant jewellers and impersonal online retailers.

As lovers of fine jewellery we think this is wrong. Which is why we came up with a different model that works perfectly for those seeking fine jewellery in the 21st century. You will be working 1:1 with a consultant, to guarantee your perfect design. As an industry insider, sharing their expertise, you are assured higher quality results than you’ll ever achieve through the traditional routes of jewellery buying.

When you commission a piece of jewellery from Heirloom London, you are acessing a total of over 300 years of jewellery expertise. From the best diamond providers to the most skilful goldsmiths. Master diamond setters to intuitive designers. Rings for engagement to rings for arthritis sufferers. And everything else in between - as they say, this is YOUR party.

We get you to the purchase you deserve to make, for the budget you want to spend, no regrets.

From our Instagram

Still haven’t found what you’re looking for?

If you are looking for something not covered by our services just get in touch. We’ll be able to answer your question right away and our first conversation won't cost you anything.