"I started Heirloom London because I love fine jewellery and knew I could challenge its pre-conceptions and do things better for my clients."

- Ruth Donaldson - Founder


We work with the big guns. The people we know will produce the jewellery quality we demand for every client. These are the best goldsmiths and manufacturers in the UK. We seek out and recommend the very best materials available for your budget. This is all interwoven with our encyclopaedic  jewellery knowledge, and obsession with the detail. We deliver highly personal, exquisitely made jewellery that’s always perfect for the intended wearer.

Ruth and a client discussing a ring

Why Heirloom?

We promise an outstanding service that delivers brilliantly personal jewellery.

We have a dual nature. We love traditional methods and also cutting edge. We thrive on laughter yet we're deadly serious about quality. We know the head must be happy, but we never forget the heart is at the centre of most jewellery purchases.

To understand the rules is to know how to break them. We're outspoken, do things a bit differently, and don’t mind ruffling a few feathers. We're always here for you, creating jewellery you'll always love and be proud of.

Our Process

As easy as 1,2,3. Click on the numbers to see how a project works.

You're on our site, quickest route is to send us an email, call or WhatsApp with your project requirements to start the dialogue. We'll ask questions because we like to confirm we get what you’re looking for and outline how we might help. Maybe you'll come and see us for an initial discussion. It's all quick, friendly and informative.

We'll cover:

  • Your Needs
  • Timescales
  • Cost Expectations
  • Approach

Pre-production can be a couple of days, or a few weeks depending on complexity of project. At the start, we request £300 to retain our services. It forms part of final project costs while covering time at outset. This covers:

  • Brief development and moodboard
  • Jewellery recommendations and costings
  • Design presentations and meeting
  • Stone curation and viewings

When you’re happy with your design, materials and approach we start. 50% of jewellery cost is payable up front, and the balance (less retainer) due on completion of your jewellery. It's going to be stunning, we'll have covered every detail you can think of, and quite a few you haven't. This includes:

  • All production, prototypes and materials
  • All stone setting, finishing and refinements
  • Hallmarking and engraving
  • Piece presentation and valuation
  • Project management

If you have something more specific in mind, check our services

Ruth looking very happy

About Ruth

After 12 years in the jewellery industry, Ruth became frustrated at the difficulties consumers faced when buying fine jewellery (see our manifesto). So, she started Heirloom London.

She is a total geek about jewellery but has a way of explaining things nicely. Simply, without jargon, but with a clear opinion and a bit of humour, like a good friend would do.

Ruth loves getting face to face with clients, hearing their stories, working out what makes them tick, and harnessing this in order to create something unique and truly special.

Our Manifesto

Jewellery is extremely special. It stirs the senses, represents strong emotional bonds and forms sentimental attachments. At its very best, it becomes a family heirloom that is passed on to future generations.

But the finding the right piece can be tricky. Buyers can experience poor advice, overpriced diamonds, badly made jewellery, dodgy salesmen, arrogant jewellers and impersonal online retailers.

As lovers of fine jewellery we think this is wrong. Which is why we came up with a different model that works perfectly for those seeking fine jewellery in the 21st century. You will be working 1:1 with a consultant, to guarantee your perfect design. As an industry insider, sharing their expertise, you are assured higher quality results than you’ll ever achieve through the traditional routes of jewellery buying.

When you commission a piece of jewellery from Heirloom London, you are accessing a total of over 300 years of jewellery expertise. From the best diamond providers to the most skilful goldsmiths. Master diamond setters to intuitive designers. Rings for engagement to rings for arthritis sufferers. And everything else in between - it's what YOU want.

We get you to the purchase you deserve to make, for the budget you want to spend, no regrets.

From our Instagram

Still haven’t found what you’re looking for?

If you are looking for something not covered by our services just get in touch. We’ll be able to answer your question right away and our first conversation won't cost you anything.