Our Privacy Policy

Who We Are

Heirloom London is in the business of providing a personal service, and we work hard to ensure that every client enjoys a discrete, efficient and professional jewellery service. So we don’t sell or share any of the information supplied by our clients or visitors elsewhere.  However, as we want you to be comfortable we mean what we say, you can read more in this Privacy Policy which outlines when and why we collect your personal information, how we use it and the only times where we might disclose it to others. We also talk about how we keep it secure.  It’s dry, but that’s the legal stuff for you.  It’s still informative.

How we collect personal data

Different personal data is collected in different ways.

Personal data you provide to us;

  • When you make a purchase on our website, you will provide us with your identity, contact, and log-in information, and your marketing and communications preferences.
  • When you contact us to request a call or appointment

Personal data we collect as you use our Services;

  • As you use the Services, we will collect your technical, usage and transaction data as described above.

Some of this data is collected using cookies, beacons and similar technologies. Cookies are files with small amount of data which are sent to your browser (or device) from our Services and stored on your device. The Heirloom London website ( places cookies, which are small data files, on your computer or handheld device. This is standard practice for all websites.


Cookies are essential for helping us deliver a high quality website and online shopping experience for our customers, and some collect information about browsing and buying behaviour.  However, you are at liberty to disable or clear your cookies.

By using and browsing the Heirloom London website, you consent to cookies being used in accordance with our policy. If you do not consent, you must disable cookies or refrain from using the site.

How We use Personal Data

Heirloom uses your personal data;

  • to respond to direct enquiries from you;
  • to provide goods and services to you;
  • to make a tailored website available to you;
  • to verify your identity;
  • for crime and fraud prevention, detection and related purposes;
  • with your agreement, to contact you electronically about products and services which we think may interest you;
  • for market research purposes - to better understand your needs;
  • to enable Heirloom London to manage customer service interactions with you; and
  • where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

How we protect your data

Heirloom London is committed to keeping your personal data safe and secure.  We do not hold payment details for our clients and regularly check to ensure email addresses are securely stored.

Our security measures include: -

  • encryption of data;
  • regular cyber security monitoring of all service providers who may handle your personal data;
  • security controls which protect Heirloom data and it’s website from external attack and unauthorised access.


While we will create jewellery for children, our Services are not intended to be used by any child under the age of 18. Please do not provide us with any personal data relating to children under the age of 18 unless you are their legal guardian.

Our Use of Google Analytics

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. Google Analytics processes this information in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Mailing Lists

If you have opted to sign up for an e-newsletter, we collect we collect your email and other information you provide when you sign-up for the newsletter.  We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don't share or trade email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing us. If you unsubscribe we have to keep a record of this request, but that will be the only information we then hold about you.

Your Data and Our Partners & Suppliers

We accept credit cards and use third party payment services to collect payments.  The two companies we use are Stripe and iZettle and you can view their privacy policies and security details by clicking the link on each name.  We ourselves have no access to your card details and do not accept card payments over the phone.

We may share anonymised personal information about your order requirements with our suppliers, designers and goldsmiths in order to be able to provide accurate cost quotes and timescales for every commission; this may include ring, wrist, neck or ankle measurements etc. 

We retain details of pieces you purchase from us by way of a record of your invoice and initial valuation of the piece. This means that should your piece be lost or stolen we can arrange a replacement or provide you with details for your insurer.

Your rights

You have the right to:

  • require us to rectify the personal data we hold about you, where that data is incorrect;
  • request access to the personal data that we hold about you;
  • require that we provide you with the information that we hold about you in a structured, commonly used and machine-readable format; and/or
  • withdraw your consent to our using your data for marketing purposes at any time.

You also have the right to lodge a complaint with the Information Commissioner’s Office, which is the UK supervisory authority for data protection issues ( We would, however, be grateful if you would contact us in the first instance so we can endeavour to deal with your concerns direct.

Access to Your Personal Information

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer at

Personal information does not include invoicing and transaction information in relation to actual purchases which is retained for HMRC purposes.

Changes to this Privacy Notice

This policy was last updated on the 12th of March 2020 and is reviewed regularly.

Still haven’t found what you’re looking for?

If you are looking for something not covered by our Privacy Policy just get in touch. We’ll be able to answer your question right away and our first conversation won't cost you anything.