Our Privacy Policy

Who We Are

Heirloom London is in the business of providing a personal jewellery service, and we work hard to ensure that every client enjoys a discreet, efficient and professionally managed purchase.  So we don’t sell or share any of the information supplied by our clients or visitors elsewhere.  However, as we want you to be comfortable we mean what we say, you can read more in this Privacy Policy which outlines when and why we collect your personal information, how we use it and the only times where we might disclose it to others.  We also talk about how we keep it secure.  It’s dry, but that’s the legal stuff for you.  You can go visit our jewellery galleries after you’ve read it which is more fun.

Types of Data We Collect

The Heirloom London website (www.heirloom.london) places cookies, which are small data files, on your computer or handheld device. This is standard practice for all websites.

Cookies are essential for helping us deliver a high quality website and online shopping experience for our customers, and some collect information about browsing and buying behaviour.  However, you are at liberty to disable or clear your cookies.

By using and browsing the Heirloom London website, you consent to cookies being used in accordance with our policy. If you do not consent, you must disable cookies or refrain from using the site.

Heirloom London Ltd uses your personal data:

– to provide goods and services to you;

– to make a tailored website available to you;

– to verify your identity;

– for crime and fraud prevention, detection and related purposes;

– with your agreement, to contact you electronically about products and services which we think may interest you;

– for market research purposes – to better understand your needs;

– to enable Heirloom London to manage customer service interactions with you; and

– where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

How We Protect Your Data

Heirloom London is committed to keeping your personal data safe and secure.  We do not hold payment details for our clients and regularly check to ensure email addresses are securely stored.

Our security measures include: –

– encryption of data;

– regular cyber security monitoring of all service providers who may handle your personal data;

– security controls which protect Heirloom data and it’s website from external attack and unauthorised access.

Our Use of Google Analytics

When someone visits www.heirloom.london we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. Google Analytics processes this information in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Mailing Lists

If you have opted to sign up for our e-newsletter, we collect personal information about you then. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t share ror trade email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing us.  If you unsubscribe we have to keep a record of this request, but that will be the only information we then hold about you.

Your Data and Our Partners & Suppliers

We accept credit cards and use third party payment services to collect payments.  The two companies we use are Stripe and iZettle and you can view their privacy policies by clicking the link on each name.  We ourselves have no access to your card details  and do not accept card payments over the phone.

We may share anonymised personal information about your order requirements with our suppliers, designers and goldsmiths in order to be able to provide accurate cost quotes and timescales for every commission; this may include ring, wrist, neck or ankle measurements etc..This is always in relation to the nature of the commission and does not include us sharing your specific individual details. 

For insurance and security purposes, we retain details of pieces you purchase from us by way of a record or your invoice and initial valuation of the piece. This means that should your piece be lost or stolen we can arrange a replacement or provide you with details for your insurer. We will remove this information from our database if you ask us to.

Access to Your Personal Information

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer at [email protected].

Personal information does not include invoicing and transaction information in relation to actual purchases which is retained for HMRC purposes.

Changes to this Privacy Notice

This policy was last updated on the 25th of May 2018 and is reviewed regularly.