Meet the Atelier
Fei Liu Fine Jewellery
Where do you live (and where is home?)
I live in Birmingham, England but my home is Chong Qing, China.
What was your jewellery design journey?
Initially, I studied advertising and packaging. I only became fascinated with gemmology after I worked as a packaging designer. I went on a trip to Hong Kong in 1995; that was the moment I realised that I wanted to work in jewellery.
Jewellery is special to me because it’s a strong means of expression. I actually create a lot of bespoke pieces for my mother – it’s fulfilling to create pieces that make her happy.
What is your design code?
Feminine, symbolic and refined. I try to design every piece from a 360 degree angle, so that every aspect is beautiful. I like to put symbolism into my work that reflects the essence of a woman, so she can feel as beautiful wearing the piece, as the piece itself.
What inspires you?
What inspires me the most, I think, is everyday life. The beauty hidden in the detail of individual everyday objects and everyday sights – things which may be overlooked but which a designer such as myself might notice and pay attention to.
Describe the woman/man who wears your designs
Any woman who wants to discover and show a little more of her feminine side. Femininity is one of the most important aspects of my work, along with glamour and the exotic. Although they are interpreted very differently throughout my collections, these themes always form the basis of my designs so that any woman can find a collection that fits her personality.
What is your favourite design?
I get asked this a lot, but I genuinely don’t have one. As a designer, I put so much of myself into every piece I create that it’s hard to not be sentimentally attached to each piece. It’s like asking a parent which one of their children is their favourite!
Your proudest moment.
My proudest moment was the response to the Dawn collection. The design is a modern take on a classic design that expresses the idea of life and growth – it’s inspired by coral plants. It won three awards and has become one of my most popular collections.
What awards have you won?
IJL 2013 Editor’s Choice Award for Technical Excellence; Lonmin Design Innovation Award 2011 and Lonmin Design Innovation Award 2011 – to name a few.
What is your Heirloom?
My photo album.
Finally, can you tell us your philosophy?
“Design is not a result. It is a process”